GOOD GUYS
CONTRACTING.

Client

Good Guys Contracting

Role

Graphic Designer, Efferent Media / Vitality MMG

Year

2026

Good Guys Contracting homepage on laptop

The Challenge

Good Guys Contracting needed a site that could carry the weight of a James Hardie Elite Preferred remodeler, GAF Certified Plus installer, and multi-service exterior contractor, without reading like every other Long Island contractor site.

The Approach

A serif display headline over full-bleed architectural photography gave the brand a more premium, design-forward feel, while a service icon grid, video testimonials, and a clear phone/address bar kept the site easy to act on.

Good Guys Contracting Why Choose Us page

Brand System

A black-and-white monogram badge anchors the brand, paired with an elegant serif headline font over a clean system sans for body copy, and a single orange accent used sparingly for emphasis.

Color

Black

#000000

Dark Gray

#3E3E3E

Accent Orange

#FF6600

White

#FFFFFF

Typography — Cormorant Garamond + System Sans

Heading
Cormorant Garamond Bold 700 / 55px Long Island James Hardie Siding Contractor

Body
System Sans Regular 400 / 16px We know Long Island has many contractors and that hiring any contractor can be daunting.

Logo — Light & Dark

Black monogram badge on white in the site header.

Reversed to all-white on the black footer.

Next in Web Design

GOOD GUYSCONTRACTING.

EXPRESSCOD →

GOOD GUYS
CONTRACTING.

EXPRESS
COD →