PATIENT INTENT,
SHIFTING ECONOMY.

Client

Hair Loss Marketing, Inc.

Role

Graphic Designer, Efferent Media / Vitality MMG

Year

2025

Page two: Understanding the Consumer Price Index, with a multi-line chart overlaying CPI, total search volume, and query share by category

Page three: interpreting the data and methodology, with a grouped bar chart of search volume by query category, 2023 vs 2024-2025

Page four: segment-level insights for High Intent, Early Learning, Non-Surgical, and Medical Tourism queries, with a funnel illustration

Page five: indexed quarterly growth line chart of the four query segments, followed by market implications and outlook

Page six: About Hair Loss Marketing on navy, with a world-map market photo, puzzle-piece illustration, and contact panel

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The Challenge

Hair Loss Marketing had 30 months of search data across 14 U.S. metro markets, measured against the Consumer Price Index, and needed it turned into a report hair restoration practice owners would actually read.

The Approach

A six-page report in the HLM brand system: an Ink Navy cover, three charts (a CPI overlay, a category bar chart, and indexed quarterly growth), segment-by-segment insights with supporting illustration, and a closing About page with contact details.

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