LOWER YOUR
COST PER LEAD.

Client

Vitality Medical Marketing Group

Role

Graphic Designer, Efferent Media / Vitality MMG

Year

2026

Page two: checklist sections 1 to 4 on compliance, high surgical intent targeting, one procedure per page, and trust signals, each with gold numbered markers and check-off boxes

Page three: checklist sections 5 to 8 on conversion systems, patient quality signals, lead follow-up speed, and tracking, closing with a call to action

Page four: The Compliant Patient Demand Engine, a circular navy diagram of eight stages around a Lower CPL, Higher Patient Quality center

01 / 04

Drag a corner, or use the arrow keysSwipe to turn the page

The Challenge

Vitality Medical Marketing Group needed a lead magnet for medical practices running Google Ads: a private diagnostic checklist practice owners could use to find where their cost per lead is leaking, without losing compliance or patient quality.

The Approach

A four-page checklist in Vitality's navy and gold: a cover with a short intro and consult-office photography, eight numbered sections of check-off questions across two pages, and a closing page diagramming The Compliant Patient Demand Engine as an eight-part circular framework.

Back to

LOWER YOURCOST PER LEAD.

ALLPRINT →

LOWER YOUR
COST PER LEAD.

ALL
PRINT →