LC Pools Long Island
Freelance Web Design (Contract)
2026
LC Pools needed a site that could do two jobs at once: build trust with homeowners considering a full pool renovation, and make it dead simple to request a free estimate, all for a local Long Island service business competing on word of mouth and search.
A full-bleed photo hero, a navy trust bar leading with 20+ years of experience, and a dense project gallery of actual liner replacements and renovations let the work speak for itself before a homeowner ever picks up the phone.
The brand pairs a trustworthy navy-and-blue palette with a warm gold accent, Poppins throughout for a clean, approachable feel, and sharp, square-cornered buttons instead of rounded ones for a more grounded, contractor-trustworthy look.
Navy wordmark with the blue wave motif on white or light backgrounds.
Reversed to white (wave stays blue) on the navy header and footer.
Square corners throughout, no border radius. Primary CTA runs in solid blue; the secondary action stays a white outline over the dark hero photo.